advertising efficiency

Advertising research — is a specialized form of marketing research conducted to improve the efficiency of . According to MarketConscious.com, “It may focus on a specific ad or campaign, or may be directed at a more general understanding of how advertising works or how… …   Wikipedia

Efficiency — Reflects the amount of wasted energy. The New York Times Financial Glossary * * * efficiency ef‧fi‧cien‧cy [ɪˈfɪʆnsi] noun [uncountable] MANUFACTURING 1. how well an industrial process, factory, or business works so that it produces as much as… …   Financial and business terms

efficiency — Because of futures contracts standardization of terms, large numbers of traders from all walks of life may trade futures, thus allowing prices to be determined readily (it is more likely that someone will want a contract at any given price). The… …   Financial and business terms

Advertising — This article is about the form of communication. For other uses, see Advertiser (disambiguation). Advert redirects here. For the band featuring musician Gaye Advert, see The Adverts. For content guidelines on the use of advertising in Wikipedia… …   Wikipedia

Advertising agency — An advertising agency or ad agency is a service business dedicated to creating, planning and handling advertising (and sometimes other forms of promotion) for its clients. An ad agency is independent from the client and provides an outside point… …   Wikipedia

Criticism of advertising — Advertising is a form of communication intended to persuade an audience to purchase or take some action upon products, ideals, or services. While advertising can be seen as necessary for economic growth, it is not without social costs.… …   Wikipedia

Online advertising — Part of a series on Electronic commerce Online goods and services Streaming media Electronic books Softwar …   Wikipedia

Below the line (advertising) — Below the line (BTL), Above the line (ATL), and Through the Line (TTL), in organisational business and marketing communications, are advertising techniques.Promotion can be loosely classified as above the line or below the line .Promotional… …   Wikipedia

comparative advertising — Mktg a form of advertising that gives carefully selected details of competitor products for comparison with a company’s own product, usually to the detriment of competitors. Comparative advertising is frequently used to advertise cars, where the… …   The ultimate business dictionary

Mervin Field — Born 1921 New Brunswick, New Jersey United States Occupation Pollster Known for Founder, Field Research Corporation Mervin Field is an American pollster of public opinion in the state of California …   Wikipedia

Business and Industry Review — ▪ 1999 Introduction Overview        Annual Average Rates of Growth of Manufacturing Output, 1980 97, Table Pattern of Output, 1994 97, Table Index Numbers of Production, Employment, and Productivity in Manufacturing Industries, Table (For Annual… …   Universalium